Will Google Tag Manager (GTM) simplify the process of using Google Analytics?
Google Tag Manager will not simplify the process of using Google Analytics.
However, it can make getting access to more valuable data about your website visitors easier.
Tag Manager is a system for placing tracking code (tags) on your website. Using Tag Manager is typically a more efficient and cost-effective way to add tracking code to your site than manually editing your website code. Tag Manager can also help you reduce the risk associated with tracking scripts damaging your website.
Additionally, if you want to implement advanced tracking in Google Analytics, Tag Manager's pre-built tag templates can make this process much simpler and quicker.
To learn more about how GTM can benefit your marketing and website tracking check out our Google Tag Manager Tutorial.