Are Google Analytics and Google Tag Manager (GTM) the same thing?

No. Google Analytics is a reporting interface that can show you the results of the data you track online.

Google Tag Manager (GTM) helps you manage the tracking tags (pixels, scripts, code, etc.) that are used to track data. GTM also helps you connect the data you track across your marketing systems and analytics reporting interfaces.

Learn more and enroll in our Google Analytics Mastery and Tag Manager Mastery courses or learn more about all our Data Driven courses.

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