Are Google Analytics and Google Tag Manager (GTM) the same thing?

No. Google Analytics is a reporting interface that can show you the results of the data you track online.

GTM helps you manage the tracking tags (pixels, scripts, code, etc.) that are used to track data. GTM also helps you connect the data you track across your marketing systems and analytics reporting interfaces.

Learn more and enroll in our Google Analytics and Google Tag Manager Courses here: https://www.datadrivenu.com/programs/

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