What is the course syllabus for the Google Analytics 4 Mastery course?

Here's the course syllabus/video list for this course:

A Strategic Fresh Start With GA4

  • Why We Needed A Fresh Start With GA 
  • ACES Measurement Strategy Framework 
  • Finding Our Way Around GA4 
  • [Bonus] The Difference Between GA4 and Previous Versions 
  • [Bonus] What You Must Understand about GA4

Installing And Navigating GA4

  • Getting Started With GA4 
  • Account Structure 
  • Account Setup 
  • Tracking Code Basics 
  • Navigating The Interface 
  • [Bonus] Comparing GA4 Setup and Settings to Universal Analytics 
  • [Bonus] Accessing the GA4 Demo Account

Understanding And Customizing Your GA4 Experience

  • Reviewing The Data That Came In 
  • Understanding And Customizing Reports 
  • Administrator Interface And Settings 
  • Integrations And Account Settings

GA4 Integrations and Extensions

  • Events, Custom Events, and Conversions
  • Integrating Google Ads with GA4
  • Big Query Integration
  • E-Commerce/Monetization Reports Overview

Knowing Enough GA4 To Be Dangerous!

  • Data Definitions 
  • Enhanced Measurement 
  • Google Tag 
  • Registering Events

Events, Parameters, and Custom Dimensions

  • What We Know About Events So Far 
  • Event Code And Event Parameters 
  • Custom Dimensions And Metrics 
  • [Bonus] Where is that Report I’m Used to Seeing? Events vs. Hits 
  • [Bonus] Setting Up User Properties for Analysis

Data Exploration Reports And Additional Configurations

  • Exploration Reports 
  • Free Form Reports 
  • Campaign Tracking And Content Groupings 
  • Custom Funnel Explorations

Advertising, Conversions, And Ecommerce Tracking

  • Linking Google Ads 
  • Importing Conversions Into Google Ads 
  • Monetization Reports 
  • Ecommerce Code 
  • [Bonus] Unlocking the Full Power of Ecommerce Reporting 
  • [Bonus] More Fun with ECommerce 
  • [Bonus] Integrating Google Ads with GA4

Testing And Reviewing Your Data Quality

  • How Does My Data Get Into GA4? 
  • Reviewing The Data And Filtering Internal Traffic 
  • Comparing And Exporting Data 
  • Working With A Consultant 
  • [Bonus] Big Query Integration

Bonus Module: GA4 Migration and Future Plans

  • GA4 Migration Checklist 
  • [GA4 Migration Workshop] Introduction & About Instructors 
  • [GA4 Migration Workshop] Events and Event Names 
  • [GA4 Migration Workshop] Event Parameters 
  • [GA4 Migration Workshop] Additional Parameters 
  • [GA4 Migration Workshop] Migration Strategy and Advanced Customization - Part 1 
  • [GA4 Migration Workshop] Migration Strategy and Advanced Customization - Part 2 
  • [GA4 Migration Workshop] Debugging GA4 Walkthrough - Part 1 
  • [GA4 Migration Workshop] Debugging GA4 Walkthrough - Part 2 
  • [GA4 Migration Workshop] Ben Kuehn Migration Tool - Part 1 
  • [GA4 Migration Workshop] Ben Kuehn Migration Tool - Part 2 
  • [GA4 Migration Workshop] Interface Tricks 
  • [GA4 Migration Workshop] Connecting GA4 To Search Console And Google Ads 
  • [GA4 Migration Workshop] Connecting GA4 To Google Optimize And BigQuery 
  • [GA4 Migration Workshop] Support Call Future of GA4 Interview with Krista Seiden


Learn more and enroll in the Google Analytics 4 Mastery course.

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