%3C%21-- Global site tag (gtag.js) - Google Analytics --%3E

What is the course syllabus for the Google Analytics 4 Mastery course?

Here's the course syllabus/video list for this course:

A Strategic Fresh Start With GA4

  • Why We Needed A Fresh Start With GA
  • ACES Measurement Strategy Framework
  • Finding Our Way Around GA4
  • [Bonus] The Difference Between GA4 and Previous Versions
  • [Bonus] What You Must Understand about GA4
  • Quiz 1

Installing And Navigating GA4

  • Getting Started With GA4
  • Account Structure
  • Account Setup
  • Tracking Code Basics
  • Navigating The Interface
  • [Bonus] Comparing GA4 Setup and Settings to Universal Analytics
  • [Bonus] Accessing the GA4 Demo Account
  • Quiz 2

Understanding And Customizing Your GA4 Experience

  • Reviewing The Data That Came In
  • Understanding And Customizing Reports
  • Administrator Interface And Settings
  • Integrations And Account Settings
  • Quiz 3

Knowing Enough GA4 To Be Dangerous!

  • Data Definitions
  • Enhanced Measurement
  • Google Tag
  • Registering Events
  • Quiz 4

Events, Parameters, and Custom Dimensions

  • What We Know About Events So Far
  • Event Code And Event Parameters
  • Custom Dimensions And Metrics
  • [Bonus] Where is that Report I’m Used to Seeing? Events vs. Hits
  • [Bonus] Setting Up User Properties for Analysis
  • Quiz 5

Data Exploration Reports And Additional Configurations

  • Exploration Reports
  • Free Form Reports
  • Campaign Tracking And Content Groupings
  • Custom Funnel Explorations
  • Quiz 6

Advertising, Conversions, And Ecommerce Tracking

  • Linking Google Ads
  • Importing Conversions Into Google Ads
  • Monetization Reports
  • Ecommerce Code
  • [Bonus] Unlocking the Full Power of Ecommerce Reporting
  • [Bonus] More Fun with ECommerce
  • [Bonus] Integrating Google Ads with GA4
  • Quiz 7

Testing And Reviewing Your Data Quality

  • How Does My Data Get Into GA4?
  • Reviewing The Data And Filtering Internal Traffic
  • Comparing And Exporting Data
  • Working With A Consultant
  • [Bonus] Big Query Integration
  • Quiz 8

Bonus Module: GA4 Migration and Future Plans

  • GA4 Migration Checklist
  • [GA4 Migration Workshop] Introduction & About Instructors
  • [GA4 Migration Workshop] Events and Event Names
  • [GA4 Migration Workshop] Event Parameters
  • [GA4 Migration Workshop] Additional Parameters
  • [GA4 Migration Workshop] Migration Strategy and Advanced Customization - Part 1
  • [GA4 Migration Workshop] Migration Strategy and Advanced Customization - Part 2
  • [GA4 Migration Workshop] Debugging GA4 Walkthrough - Part 1
  • [GA4 Migration Workshop] Debugging GA4 Walkthrough - Part 2
  • [GA4 Migration Workshop] Ben Kuehn Migration Tool - Part 1
  • [GA4 Migration Workshop] Ben Kuehn Migration Tool - Part 2
  • [GA4 Migration Workshop] Interface Tricks
  • [GA4 Migration Workshop] Connecting GA4 To Search Console And Google Ads
  • [GA4 Migration Workshop] Connecting GA4 To Google Optimize And BigQuery
  • [GA4 Migration Workshop] Support Call
  • Future of GA4 Interview with Krista Seiden

Learn more and enroll in the Google Analytics 4 Mastery course.

Did this answer your question? Thanks for the feedback There was a problem submitting your feedback. Please try again later.

Still need help? Contact Data Driven Contact Data Driven