What is the course sylabus for the Google Ads Mastery Course?
Here's the course syllabus/video list for this course:
Introduction to Google Ads Certification
• Introducing PPC Course and Jeff Sauer
• The Game of Paid Search
• The 10 Commandments of PPC Management
Navigating Google Ads
• Creating a New Google Ads Account
• Navigating Your Google Ads Account
• Navigating Keywords, Ads and More
• Navigating Billing, Payments, and Account Settings
• Google Ads Account Administration
How Google Ads Works
• Account and Campaign Structure
• Ad Groups, Keywords, and Ads
• Keyword Selection and Google Keyword Planner
• Keyword Research Tools
• Keyword Selection
• Keyword Research - Putting it all together
• Keyword Match Types
• Ad Guidelines and Ad Copy Testing
• The Ad Auction
• Quality Scores
• Ad Extensions
• Location and Language Targeting
• Billing Options
• Mobile and Device Targeting
• Seeing Your Ads on Google
Earning a Positive Return on Investment
• PPC Strategies
• PPC Metrics
• Tools of the Trade
• Competitive Research Tools
• Top PPC Tools
• Google Client Manager Accounts
• Conversion Tracking
• Earning a Positive ROI
• Bid Optimization
• Bid Strategies in Google Ads
• Account Performance Optimization
• Google Ads Budget Calculator
• Quick Google Ads Account Audit
The Business of PPC
• How to Get Compensated for Your Work?
• Paid Search as a Career Choice
• Working with/at a PPC Management Agency
• Having a Representative with Google
• PPC Contracts
• An Insider’s Guide to Becoming a PPC Specialist
Google Ads Certification Exams
• Becoming Google Ads Certified
Additional Google Ads Campaign Formats
• Google Display Network
• Google Shopping Campaigns
Learn more and enroll in the Google Ads Mastery Course.