What is the course syllabus for the Google Search Ads Mastery Course?

Here's the complete course syllabus/video list for this course:

Getting Started With Google Ads

  • Welcome and Getting Started
  • 10 Commandments of PPC Management
  • PPC Strategies

Getting Started With Google Ads

  • Recap of Module 1
  • Setting Campaign Goals
  • Google Ads Budget Calculator
  • Creating a New Google Ads Account
  • Creating Our First Campaign
  • Reviewing Campaign Settings

Account Structure, Keywords, and Campaign Soft Launch

  • Review & Google Onboarding
  • Account and Campaign Structure
  • Google Ads Editor
  • Google Keyword Planner
  • Keyword Match Types
  • More Keyword Research Tools
  • Ad Copy

How Google Search Ads Works

  • Reviewing Initial Campaign Results
  • The Ad Auction
  • Quality Scores
  • Ad Assets
  • Billing Options
  • Seeing Your Ads on Google
  • Location and Language Settings

Earning a Positive Return on Investment

  • Results Review
  • Conversions
  • Earning a Positive ROI
  • Bid Optimization
  • Bid Strategies
  • Bonus Q&A Session

Advanced Account Settings/Metrics

  • Google Ads Metrics
  • Checking Our Results
  • Performance Max Campaigns
  • Account Optimization
  • Connecting with GA4 and Account Administration
  • Bonus Q&A - Ads Editor

Additional Google Ads Campaign Formats

  • Performance Max and Video Ads Results
  • Display Ads
  • More About Display Ads
  • Video Ads
  • Local Campaigns
  • Shopping Campaigns
  • Bonus Q&A - Interpreting Results
  • Bonus Q&A - Onboarding Emails

PPC Reporting, Careers, and Certification

  • Reviewing Campaign Results
  • Looker Studio Ad Report
  • Working with a Google Representative
  • Performance Planner and Audience Solutions

Learn more and enroll in the Google Search Ads Mastery Course or get access to this course as part of one of our DDU+ Memberships.

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