What is the course syllabus for the Google Search Ads Mastery Course?

Here's the complete course syllabus/video list for this course:

Getting Started With Google Ads

• Welcome and Getting Started
• 10 Commandments of PPC Management
• PPC Strategies

Getting Started With Google Ads

• Recap of Module 1
• Setting Campaign Goals
• Google Ads Budget Calculator
• Creating a New Google Ads Account
• Creating Our First Campaign
• Reviewing Campaign Settings

Account Structure, Keywords, and Campaign Soft Launch

• Review & Google Onboarding
• Account and Campaign Structure
• Google Ads Editor
• Google Keyword Planner
• Keyword Match Types
• More Keyword Research Tools
• Ad Copy

How Google Search Ads Works

• Reviewing Initial Campaign Results
• The Ad Auction
• Quality Scores
• Ad Assets
• Billing Options
• Seeing Your Ads on Google
• Location and Language Settings

Earning a Positive Return on Investment

• Results Review
• Conversions
• Earning a Positive ROI
• Bid Optimization
• Bid Strategies
• Bonus Q&A Session

Advanced Account Settings/Metrics

• Google Ads Metrics
• Checking Our Results
• Performance Max Campaigns
• Account Optimization
• Connecting with GA4 and Account Administration
• Bonus Q&A - Ads Editor

Additional Google Ads Campaign Formats

• Performance Max and Video Ads Results
• Display Ads
• More About Display Ads
• Video Ads
• Local Campaigns
• Shopping Campaigns
• Bonus Q&A - Interpreting Results
• Bonus Q&A - Onboarding Emails

PPC Reporting, Careers, and Certification

• Reviewing Campaign Results
• Looker Studio Ad Report
• Working with a Google Representative
• Performance Planner and Audience Solutions

Learn more and enroll in the Google Search Ads Mastery Course or get access to this course as part of one of our DDU+ Memberships.