What is the course syllabus for the Google Search Ads Mastery Course?
Here's the complete course syllabus/video list for this course:
Getting Started With Google Ads
- Welcome and Getting Started
- 10 Commandments of PPC Management
- PPC Strategies
Getting Started With Google Ads
- Recap of Module 1
- Setting Campaign Goals
- Google Ads Budget Calculator
- Creating a New Google Ads Account
- Creating Our First Campaign
- Reviewing Campaign Settings
Account Structure, Keywords, and Campaign Soft Launch
- Review & Google Onboarding
- Account and Campaign Structure
- Google Ads Editor
- Google Keyword Planner
- Keyword Match Types
- More Keyword Research Tools
- Ad Copy
How Google Search Ads Works
- Reviewing Initial Campaign Results
- The Ad Auction
- Quality Scores
- Ad Assets
- Billing Options
- Seeing Your Ads on Google
- Location and Language Settings
Earning a Positive Return on Investment
- Results Review
- Conversions
- Earning a Positive ROI
- Bid Optimization
- Bid Strategies
- Bonus Q&A Session
Advanced Account Settings/Metrics
- Google Ads Metrics
- Checking Our Results
- Performance Max Campaigns
- Account Optimization
- Connecting with GA4 and Account Administration
- Bonus Q&A - Ads Editor
Additional Google Ads Campaign Formats
- Performance Max and Video Ads Results
- Display Ads
- More About Display Ads
- Video Ads
- Local Campaigns
- Shopping Campaigns
- Bonus Q&A - Interpreting Results
- Bonus Q&A - Onboarding Emails
PPC Reporting, Careers, and Certification
- Reviewing Campaign Results
- Looker Studio Ad Report
- Working with a Google Representative
- Performance Planner and Audience Solutions
Learn more and enroll in the Google Search Ads Mastery Course or get access to this course as part of one of our DDU+ Memberships.