What is the difference between Google Analytics 4 Mastery and Universal Analytics Mastery?

Our Universal Analytics Mastery (previously Google Analytics Mastery) course is not just about clicking buttons in the GA interface. It's an end-to-end program that also covers the strategy and techniques behind using web analytics to measure your marketing focusing on Universal Analytics. 

Our Universal Analytics Mastery course is and will remain valuable for anybody looking to increase their knowledge and skills in the area of analytics and specifically Universal Analytics. 

However, Google Analytics 4 Mastery is our new and recommended program that focuses on Google Analytics 4, which is different and not compatible with the previous version of Universal Analytics. This course has been built from the ground up to focus on the new platform as it is developed.

Learn more and get access to Google Analytics 4 Mastery or get access to this course by joining one of our DDU+ memberships.