What is the course syllabus for FB Ads Mastery?

Here's the course syllabus/video list for this course:

Facebook Ads Bootcamp

• Hail Mary Advertising
• Campaign Goals Calculator
• Facebook Ads Budget Calculator
• Ads Profit Maximizer
• FU Funnels
• You Should Test That
• Right Song, Wrong Decade
• Sample Play - Ice Ice Baby
• The All-Knowing Zuckerithm
• FB Ads Mastery Section 1 Quiz

Navigating Facebook Ads

• Creating a New Facebook Ads Account
• Understanding Your Facebook Ads Account Structure
• Creating Sample Campaigns, Ad Sets, and Ads
• Audience Targeting Settings
• Navigating Billing, Payments, and Account Settings
• Facebook Business Manager
• FB Ads Mastery Section 2 Quiz

How Facebook Ads Works

• Account Access and Structure
• Structuring Your Campaigns
• Ad Sets and Ad Placements
• Creating Your Ads
• Determining Audience Size
• Building Audiences
• The Facebook Pixel
• Tracking Events and Conversions
• Ad Policies
• Ad Guidelines
• Budgeting and Scheduling
• Base Metrics for Understanding Results
• Locating What You Need in the Facebook Ads Interface
• The Facebook Ad Auction
• FB Ads Mastery Section 3 Quiz

Finding The Right Audience

• Introduction: Interrupt vs Intent Advertising
• Audience Research
• Six Audiences Everyone Should Build
• Building Custom Audiences
• Lookalike Audiences
• Detailed Targeting and Audience Testing
• Data Organization and Naming Conventions
• Audience Insights and Overlap
• FB Ads Mastery Section 4 Quiz

Getting Your Data Right

• Introduction: Giving Facebook Ads the Data it Needs
• Integrating Facebook Ads Pixel Events with Your Website
• Pixel Events Implementation via Google Tag Manager
• Integrating Google Analytics and FB Ads
• Running Reports within Facebook Ads
• Reporting Facebook Ads Performance in Google Data Studio
• Bonus: Consolidated PPC Report for Facebook, Google, and Bing Ads
• FB Ads Mastery Section 5 Quiz

Earning a Positive Return on Investment

• Bidding Strategies
• Campaign Objectives and Advertising Strategies
• Measuring Attribution from Facebook Ads
• Ad Testing and Monitoring
• Developing Your Ad Creative
• Ad Relevance, Quality, and Diagnostics
• Keeping Your Ads Clean
• Account Performance Optimization Process
• FB Ads Mastery Section 6 Quiz

Data Driven FB Ads - Earn Your Certificate

• Take the Final Quiz

Learn more and enroll in the FB Ads Mastery course or learn more about all our Data Driven Programs.