Can you share some Google Ads success stories?
Jeff's father has used Google Search Ads for 15+ years on just 2-3 keyword topics with a tight geo-fence and brings in 5-10 leads a week and over $100k in revenue, for around $500 a month in ad spend. Not bad.
Pretty much any business can make Google Ads work if they are focused and can close the leads that come in over the phone. The biggest thing I will tell you is this: focus on being more relevant for fewer people vs. being less relevant for many. Your wallet and business will thank you!