What is the course syllabus for the Universal Analytics Mastery Course?

Here's the course syllabus/video list for this course:

SECTION 1: Beginner Google Analytics

• Introduction to Beginner Google Analytics
• Web Analytics Technology
• Web Analytics Glossary
• Setting Expectations with Google Analytics
• Google Analytics Fundamentals
• What can you do with Google Analytics?
• Your Google Analytics Account
• Navigating the Google Analytics Interface
• Learning from the Audience Reports
• Getting Comfortable with Acquisition Reports
• Behavior Reports
• Conversion Reports
• The Admin Section of Google Analytics
• Beginner Google Analytics Quiz
• Concluding Beginner Google Analytics

SECTION 2: Intermediate Google Analytics

• Introduction to Intermediate Google Analytics
• Analytics vs. Reporting
• Getting Clean Data
• Advanced Segments
• Understanding Your Users
• Google Ads and Campaign Reports
• SEO Reports
• Social Media Reports
• Content Engagement
• Tracking Conversions Through Goals and Ecommerce
• Sharing Google Analytics with Your Organization
• Intermediate Google Analytics Quiz
• Concluding Intermediate Google Analytics

SECTION 3: Advanced Google Analytics

• Introduction to Advanced Google Analytics
• Device vs User Centered Analytics
• How Data Collection Works
• Google Analytics Tracking Code
• Account Administration
• Custom Dimensions and Metrics
• Advanced Content Measurement
• Advanced Conversion Reports
• Getting Your Data Into Google Analytics
• Extracting Data
• Passing the Google Analytics Certification Exam
• Advanced Google Analytics Quiz
• Concluding Advanced Google Analytics

SECTION 4: Deep Dive: Audience Reports

• How do Sessions Affect your Website's Data?

SECTION 5: Deep Dive: Acquisition Reports

• How to Setup Google Analytics Offline Tracking
• How to Create a Custom Channel Grouping in Google Analytics

SECTION 6: Deep Dive: Content Reports

• How To Measure Your Content Using Page Value - Not Bounce Rate!

SECTION 7: Deep Dive: Conversions

• Conversion Tracking and Retroactive Goals
• How Do You Choose Goal Values?
• How to Track File Downloads

SECTION 8: Deep Dive: Account Administration

• Everything you need to know about Google Analytics permissions
• How to Identify and Remove Bot Traffic
• How To Set Up Cross Device Tracking
• How to Set Up Cross-Domain Tracking

SECTION 9: Advanced Reporting Techniques

• Google Analytics SEO Dashboard
• Google Analytics SEO Dashboard in Google Data Studio
• Custom Reports for E-commerce
• How to Create Custom Reports Using the Google Analytics API
• Competitive Analysis and Budgeting

SECTION 10: Google Analytics Consulting

• How to get started as a Web Analytics Consultant
• How to Become a Google Analytics Freelancer

SECTION 11: Google Tag Manager Tutorial

• Do You Need Tag Management?
• How GTM Works
• Tag Migration
• The Value Proposition of GTM
• Four Beginner GTM Mistakes to Avoid

SECTION 12: GDPR and Google Analytics

• How to Prepare Your Google Analytics Account for GDPR
• Data Retention Settings and Advanced Segments
• Do You Need Cookie Consent?
• IP Addresses and Personal Data in GA
• Google Analytics Spring Cleaning
• Cookie Consent Banners
• What is the role of IP tracking in Google Analytics?

SECTION 13: Guest Lectures and Webinars

• Guest Lecture: Talia Wolf on Doubling Conversions Using Emotion
• Guest Lecture: Jesse Pärnänen on Business Development Strategies for B2B Businesses
• Guest Lecture: Charles Farina on What’s New in Google Analytics
• Guest Lecture: Mike Sullivan on Automating Dashboards with Excel
• Guest Lecture: Lea Pica on Getting Back to Data Visualization Basics
• Google Performance Summit Announcements (2016)

Learn more and enroll in our Google Analytics Mastery Course.