What's inside Project Apollo?

SECTION 1: Defining Your Moonshot (Weeks 1-2)

  • Define your one-three-five year Moonshot Goal
  • Identify your financial targets
  • Build your roadmap for the investments in hiring, infrastructure, and processes you’ll need to achieve your targets profitably
  • Get your 5-year Moonshot plan reviewed approved by the Project Apollo team

SECTION 2: What Are Your Service Offerings? (Weeks 3-4)

  • Put your services to the test
  • Find your service-sweet-spot using a Data Driven approach
  • Keep, kill and combine to package your best offer
  • Receive input from the Project Apollo team and your peers on the niches you decide to target

SECTION 3: Your Unique Selling Proposition & Elevator Pitch (Weeks 5-6)

  • Use the Project Apollo framework to draft your new USP
  • Put your newly crafted USP to the test with your peers in a Project Apollo workshop
  • Get your “I want that!” USP vetted by the Project Apollo team

SECTION 4: Your Target Customer Archetype (Weeks 7-8)

  • Create your Target Customer Archetype
  • Cultivate a list of advertising networks, industry associations, and outreach targets
  • Build your customer relationship roadmap
  • Get your Target Customer Archetype and target customer list approved by the Project Apollo team

SECTION 5: Epic, Cornerstone Content (Weeks 9-10)

  • Outline your epic solution, from soup to nuts
  • Map your epic content to drive demand using the Project Apollo Content Framework
  • Organize and share your expertise in an industry-leading asset
  • Line-up resources to produce the content and get it ready to publish and share
  • Plan your long-term content marketing strategy
  • Get honest feedback from the Project Apollo team’s expert copywriters

SECTION 6: Rocket Engine: Driving Referrals And Organic Demand (Weeks 11-12)

  • Plan where to share your epic solution for maximum impact
  • Gather feedback on your solution from trusted sources and make improvements
  • Discuss promotion strategies and networks with peers in Project Apollo
  • Get feedback on your plan from the Project Apollo team

SECTION 7: Rocket Engine: Advertising Your Niche Service (Weeks 13-14)

  • Develop a paid advertising plan with budgets, realistic profit targets, and messaging
  • Match your epic solution to the best platforms for reaching your target audience, as established in your Target Customer Archetype
  • Decide whether you should manage your ads in-house or use an outsourced provider
  • Share your plan for peer review
  • Run your questions past the Project Apollo team before going live

SECTION 8: Rocket Engine: Partnerships, Outreach, And Automation (Weeks 15-16)

  • Form partnerships with industry vendors, conferences, and publications to get your epic solution in front of a bigger audience
  • Use LinkedIn search to find a steady stream of your ideal customers, form connections, and show them your epic solution
  • Prove your outreach model using your hand-selected list of prospects, and then hand over the process to your “old prospector” colleague
  • Have more conversations with prospective customers than you can handle, to the point where you need to develop a process for qualifying leads before even getting on the phone
  • Get approval for your outreach plan from Project Apollo team members, including LinkedIn Expert Isaac Anderson

SECTION 9: Capturing Inquiries, Qualifying Leads, Appointment Setting, And Phone Screening (Weeks 17-18)

  • Use our 5-minute vetting process to determine if a lead is a good fit before spending hours on the phone or delivering proposals
  • Develop a set of qualifying questions you can ask during your discovery session that helps you determine if an opportunity is worth pitching
  • Craft responses for how to turn an inquiry into a lead, when to pitch your solution, and how to turn down weak prospects respectfully
  • Evaluate tools for tracking opportunities, scheduling pitches, and staying in front of your best prospects
  • Run your plan past the Project Apollo team before you make major investments of time and money

SECTION 10: Project Discovery And Feasibility (Weeks 19-20)

  • Learn how to build mouth-watering solutions without giving away your intellectual property
  • Implement the “wolf in sheep’s clothing” technique for gaining trust before agreeing to contract terms
  • Weigh the benefits and drawbacks of offering free assessments vs. paid discovery - decide which will bring you closer to your Moonshot goals (and if it really matters either way)
  • Practice your discovery offer on your peers from Project Apollo using the “Quid Pro Quo Bono” method
  • Convince the Project Apollo team that they should invest in your services (or kick us to the curb if we don’t pass your vetting!)

SECTION 11: Pitching And Closing Deals (Weeks 21-22)

  • Create a pitch deck that can be used for your sales pitches without reinventing the wheel
  • Incorporate your client research to prove your value every step of the way
  • Decide when to discuss fees with clients and how to make your fees sound reasonable
  • Understand when and how you should negotiate deal terms using our “you take yours off, I’ll take mine off” method
  • Define what language to put in your contract scope of work so you don’t get stuck with terms that are impossible to fulfill
  • Get a grip on payment terms that go into a contract and how this impacts your cash-flow
  • Practice your pitching process on peers to understand where you are strong and where you need to improve

SECTION 12: Forecasting Revenue And Resources (Weeks 23-24)

  • Develop a revenue forecast aligned with your new business expectations and the actual results you’ve achieved
  • Forecast the impact of employees, independent contractors, overhead, and investments on your cash-flows and net profits
  • Work with the Project Apollo team to develop a list of actions to keep your business on track once you graduate from the accelerator program

Submit your application to join Project Apollo at https://my.datadrivenu.com/13254-application/

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