What's inside the Project Apollo Accelerator Program?
Finances 1: Your Moonshot Goal
- Revenue and Expense Planning
- Scenario: $200k to $1 Million
- Accountability Assignment 1: Define Your Moonshot
Positioning 1: Your Growth Scorecard
- Growth Scorecard Criteria
- Accountability Assignment 2: Fill Out Your Own Scorecard
Positioning 2: Your Best Services
- Your Money Makers
- Keeping and Combining Services
- Simply the Best (Services)
- Accountability Assignment 3: Determine Your Best Services
Positioning 3: Perfecting Your Elevator Pitch
- Research Your Competition
- Build Your Ideal Client Profile
- Understand Your Unique Value Proposition (UVP)
- Crafting Your Elevator Pitches
- Accountability Assignment 4: Put Your Elevator Pitch to the Test
Positioning 4: Your Target Customer Archetype
- Target Customer Demographics
- Target Customer Empathy Map
- Accountability Assignment 5: Complete Your Target Customer Archetype
Positioning 5: Your Best Solution
- Why Stories are more Compelling Than Facts
- Storytelling Framework
- Formats for Solution Delivery
- Accountability Assignment 6: Develop Your Story Outline & Set a Due Date
Lead Gen 1: Picking the Low Hanging Fruit with Your Solution
- Picking the Low Hanging Fruit with Your Solution
Lead Gen 2: Your Digital Media Plan
- Considering Paid Ads Networks for Promoting Services
- Budget and Results Calculator
- Paid Ads playbook: Low Hanging Fruit
- Accountability Assignment 8: Your Digital Media Plan
Lead Gen 3: Your Lead Capture and Nurturing Strategy
- Assets Worthy of an Email Address
- Lead Capture Landing Pages
- Your Basic Lead Nurture Sequence
- Accountability Assignment 9: Develop Your Asset, Capture & Nurture Sequence
Sales 1: Your Lead Qualification Process
- Rapid Pre-Qualification
- To Talk or Not to Talk
- Your Sales Tech Stack
- Rounding Out Your Sales Tech Stack
- Accountability Assignment 10: Build Your Qualification Process
Sales 2: Your Can't Miss Offer
- The Lay of the Land
- Discovery and Presenting Findings
- Accountability Assignment 11: Develop Your 1 Hour Free Discovery Process
Sales 3: Pitching, Estimating and Closing
- Your Pitch Deck
- Your Rate Card and Estimate Builder
- Delivering Your Proposal
- Negotiating and Getting Signed Contracts
- Accountability Assignment 12: Your Pitch Deck and Rate Card
Finances 2: Your Moonshot Revisited
- Your Moonshot Revisited
Submit your application to join Project Apollo at https://my.datadrivenu.com/offers/apollo/