What do you use to create and provide reports for clients to highlight the performance of their Google Ads campaigns?
I’d recommend Google Data Studio for all your reporting needs.
There are templates available in Data Studio for Paid Google Ads. That's a good starting point but making the report match the needs of your clients really depends on what metrics reflect KPI performance.
Enroll in our Google Data Studio Course to learn how to create insightful reports and make use of our Data Studio templates.